In celebration
of National Breastfeeding Month this August,
SM Cares continues to
promote breastfeeding
awareness by mounting
the “Free to Feed: Championing Safe Spaces for
Breastfeeding at SM”
forum and photo exhibit roadshow, launched at
SM City Dasmariñas last
August 16, 2023, together with Provincial Nutrition
Office, Dasmariñas City
Health Office and Dasmariñas Green Ladies.
The roadshow
will be held throughout
August to serve as a
powerful reminder of the
importance of supporting
mothers in their breastfeeding journey. Under the

StoriesMatter campaign

of the SM Cares advocacy on Women, featured
works from photographers
reflect the different stories
of breastfeeding mothers
from various parts of the
country. The exhibit launch
also featured an inclusive
forum with panelists representing various sectors
to spark conversations on
how to create safe spaces
for mothers to choose and
sustain breastfeeding.
“As a Mall for
All, we believe in the importance of advocating
breastfeeding awareness among Filipinos and
encouraging safe and
welcoming spaces for
mothers,” said SM Cares
Committee on Women
and Breastfeeding Mothers Program Director Atty.
Pearl Jayagan Turley.
“SM malls are a prime
example of such a place
where mothers are free
to breastfeed anywhere,
while also having breastfeeding stations that are
fully equipped with anything moms might need to
nourish their babies.”

SM Supermalls
provides accessible and
safe spaces for nursing mothers through 80
breastfeeding stations
available for customers
and employees across
SM malls nationwide. Earlier this month, SM Cares
kicked off World Breastfeeding Week with sensitivity trainings for frontliners conducted by SM Mall
Nurses to help create a
welcoming environment
for breastfeeding mothers.
Dede-cation Perks are
also available for mothers
visiting breastfeeding stations in partnership with
Baby Company, Watsons,
Cetaphil, Doveand Sansfluo.

To amplify how
breastfeeding is welcome
at SM, the Free to Feed
photo contest was also
launched for photo enthusiasts to submit original
photos featuring breastfeeding mothers in any
area within any SM mall,
such as the food court,
car park, tenant areas and
more, but most especially
at breastfeeding stations
at the mall. Participants
may send their entries
through until August 21,
2023 through this link:
www.bit.ly/FreeToFeedAtSM

Visitors can view
the Free to Feed exhibit during the following
schedules at these participating SM malls: August
10-20 at SM City Davao,
August 15-21 at SM City
Pampanga, August 16-20
at SM City Dasmariñas,
August 19-24 at SM City
Iloilo, and August 28 to
September 2 at SM City
North EDSA.
For more information, please visit www.
smsupermalls.com/sm- cares or follow SM Cares
on www.facebook.com/
OfficialSMCares