The Laguna Provincial Office of the Department of Trade and
Industry (DTI-Laguna)
through Negosyo Center
Luisiana conducted a webinar on digital marketing
platforms and consumer
education which tackled
ways on how to fuel the
business’ online presence
and how to protect consumers from cyber transactions. The webinar was
held via an online conferencing platform (Zoom) on
April 14, 2023, and was
participated by potential
and existing micro, small,
and medium enterprises
(MSMEs).
The webinar
started with an opening
prayer and was followed by
the opening remarks delivered by Mr. Christian Ted
O. Tungohan, OIC Provincial Director of DTI-Laguna. He expressed his
appreciation to the participants who shared their
valuable time to attend
the said event, as well as
to the DTI-Laguna Team,
organizer, and speakers. He mentioned that
the Department of Trade
and Industry is one of the
government agencies that
helps MSMEs and the promotion and advocacy for
digital marketing is being
strengthened even before
the COVID-19 pandemic happened in 2020. He
further highlighted that,
with the advancement of
technology, different digital marketing platforms are
now being used to sustain
businesses most especially during the new normal
wherein business operations resumed and that
this trend is helpful to succeed and establish brand
awareness for MSMEs.
He added a brief description on the second topic
which was consumer education focusing on cyber
transactions in order for
the participants to become
more aware of both risks
and tips online as well as
ensure legitimacy of business establishments to
protect consumers.
The webinar continued with an ice breaker
game entitled, “Let’s Get
Digital” which was presented by the host of this
webinar, Ms. Rica Mae
G. Ceria, Negosyo Center Business Counselor
of Negosyo Center Luisiana. It was an interactive
crossword puzzle game
which featured some of
the social media and digital marketing platforms.
It was followed by a brief
description of the first topic
and introduction of the resource speaker.
The first part,
Digital Marketing Platforms: Fuel Your Business’
Online Presence, was discussed by Mr. Joel Nico A.
Toriano, Senior Negosyo
Center Business Counselor of Negosyo Center
Lumban. He started with
an introduction of e-marketing and its overview
in the Philippines. It was
then followed by the importance of e-marketing
in doing business which
highlighted the quest for
convenience. Thereafter,
the difference between
traditional marketing and
e-marketing was discussed and its advantages and disadvantages.
A sample video of Tiktok
online selling strategy was
presented to the participants which showed a
unique and fun way to attract customers. The topic
ended with the presentation of various e-marketing platforms and general
overview on how to use
them. There was a brief
question and answer portion at the end of the discussion as well.
The second
topic entitled, “Consumer Education: Protection
of Consumers on Cyber
Transactions” which was
discussed by Ms. Marites
V. Pantua, Trade and Industry Specialist from
DTI-Laguna Consumer
Protection Division. She
started with the presentation of RA 7394 Consumer
Act of the Philippines and
other policies related to
e-commerce. In addition,
she explained the process
of filing consumer complaints and other concerns
or issues that are usually
received by DTI.
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