The Department
of the Interior and Local
Government (DILG) on
Friday signed a Memorandum of Agreement [MOA]
with GMA-7 Sparkle Artist
Center, making GMA 7’s
Sparkle artists ambassadors of the anti-illegal
drugs advocacy campaign
Buhay Ingatan, Droga’y
Ayawan (BIDA) program.
“I thank GMA
network and the Sparkle
Artists. We believe in the
concept of bayanihan, and
this is shown by GMA and
Sparkle. You are truly a
blessing to our campaign.
If everyone will join, mananalo tayo laban sa iligal
na droga,” DILG Secretary Benhur Abalos said
during the MOA signing at
the GMA headquarters in
Quezon City.
Among the new
BIDA Ambassadors are
Sparkle Artists Sanya Lopez, Ysabel Ortega, Bianca Umali, Derrick Monasterio, Ashley Ortega,
Elle Villanueva, Radson
Flores, Rabiya Mateo, Will
Ashley, Allen Ansay, and
Sofia Pablo.
“The PNP, NBI,
and PDEA will do their
jobs, but what’s important
is changing the attitude
and lifestyle. Kayo bilang
mga Sparkle artists na
ngayon ay BIDA ambassadors, mga idol ng mga
kabataan, will just show
them na it’s good to run, to
enjoy all the good things in
life, living healthy, avoiding
vices. That is why this is a
big help for us,” Abalos
said.
For her part,
GMA Senior Vice President Annette Gozon-Valdez said “we are honored
to be chosen as partners
in the DILG’s campaign
against illegal drugs.”
In the MOA, GMA
7’s Sparkle artists will participate as BIDA Program
Ambassadors and lead
in disseminating the program’s message to their
fans through their social
media accounts. GMA 7
will likewise lead an internal awareness campaign
for its employees on BIDA.
Meanwhile, the
DILG shall closely coordinate with GMA 7 regarding
information dissemination
both on mainstream and
social media, and extend
assistance to GMA 7’s officers and Ambassadors
in succeeding major BIDA
events.
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