Rizal, Laguna —
The Laguna Provincial Office of the Department of
Trade and Industry (DTI),
in partnership with Kilometro Zero Organization
and the City Government
of Calamba, held a successful event entitled “DTI
Programs and Services
cum Consumer Education” on September 15,
2023.
The event was
attended by existing and
potential microentrepreneurs and members of
Kilometro Zero Organization. The theme of the
event was centered on
helping the participants
know the programs and
services offered by the
Department and to provide them with information
on how to be part of these
programs and services,
including the benefits. Additionally, the participants
were informed with the
basic needs and rights to
ensure empowerment of
consumers.
Ms. Jerilyn Soriano, Negosyo Center Business Counsellor based in
Rizal, Laguna, discussed
the DTI programs and services. She talked about
the various assistances
and interventions provided by DTI to support the
innovation capacity and
competitiveness of microentrepreneurs. Soriano
also informed the participants of the policies
and programs intended
to support the Philippine
economy’s growth and development to enhance local and international direct
investments and competitiveness, organizational
innovation, and adaptability of industries.
Ms. Wyndelyn
Fama, Negosyo Center Business Counsellor
based in Calamba City,
Laguna, then tackled the
consumer rights and responsibilities. Fama focused the discussion on
how to increase public
awareness about consumer rights and responsibilities and other trade and
industry laws to protect
the consumers of various goods and services
against malpractices. Ultimately, Fama emphasized
the benefits of this awareness to both consumers
and businesses, as it
leads to a more transparent and accountable marketplace.
Extension services thru business information and advocacy is
one of the DTI’s ongoing
education initiatives created to help microentrepreneurs. This program aids
these microentrepreneurs
in learning how to improve
their competitiveness in
both domestic and foreign markets. (JCSoriano,
DTI-Laguna)
