Enchanted Kingdom (EK), the first and only
world class theme park in the Philippines, garnered
three government recognitions this year from the Bureau of Internal Revenue (BIR), Department of Trade
and Industry (DTI), and the Department of Tourism
(DOT) – amplifying the company’s steadfast vision to
be a world-class integrated attractions destination in
Asia, and the Philippine leader in wholesome family
leisure and entertainment
EK was recognized by BIR as the Top 2 Highest Value Added Tax contributor in the Biñan – West
Laguna District for the first semester of 2023. The said
recognition stands as proof of the company’s prompt
and accurate payments, making a significant contribution to the attainment of the district’s revenue goal for
the first half of 2023.
EK’s Chief Financial Officer (CFO) Melissa Y.
Monicayo emphasized the company’s commitment to
pay the right taxes on time to the BIR. “This is in part of
EK’s obligation to give back to our community, as we
recognize our impact to the progress of our region,”
she explained. In fact, Santa Rosa City Mayor Arlene
B. Arcillas acknowledged EK as one of the city’s top
taxpayers during EK’s Giant Parol Lighting held last
November.
Last November, the DTI-Bureau of Domestic
Trade Promotion (BDTP) gave a special recognition to
Enchanted Kingdom for being the first and longest Go
Lokal retail partner during the FlexPinoy: Saludo sa Go
Lokal! Retail Partners appreciation ceremony held at the
DTI Head Office in Makati City. The event recognized
Go Lokal retail partners and store operators who have
made significant contributions to the continued success
and growth of the innovative market access program of
the DTI-BDTP.
According to Ms. Ma. Cherina Consunji, Head
of Merchandise Division, Enchanted Kingdom embraced the “Go Lokal” initiative and promotes indigenous products through the establishment of “Pugad” in
- “Pugad is EK’s local souvenir shop which aims to
provide access to new markets and a bigger audience
for artisanal products in the country,” Ms. Consunji furthered.
And most recently, EK was one of the awardees
during the “Mabuhay at Salamat Po! Filipino Brand of
Service Excellence (FBSE) Recognition Celebration of
Love” held last December 12 at the Makati Diamond
Hotel, Makati City. Led by DOT Secretary, Maria Christina Frasco, the event recognized the significant contributions of Enchanted Kingdom and other institutions
in advocating the FBSE and contributing greatly to the
achievement of training more than 124,000 tourism
frontliners for 2023.
As of this writing, 89% of EK’s full-time Cast
Members have been trained under DOT’s flagship
program which is envisioned to enhance and uplift the
quality of tourism services in the country aimed at fostering excellent service to tourists as part of our distinct
Filipino brand. Pauline C. Barreiro, EK’s Learning and
Development Manager and a certified FBSE enterprise trainer shared that EK is geared towards training
100% of its full-time Cast Members by next year.
Moreover, Enchanted Kingdom’s Chief Operating Officer (COO) Dr. Cynthia R. Mamon also shared
that the world-class theme park is a finalist in two categories for the International Association of Amusement
Parks and Attractions (IAAPA) Brass Ring Excellence
Award, which recognizes significant achievement in
the global attractions industry.
EK is a finalist for the Human Resources Excellence: Best Health and Wellbeing Strategy category and the Games and Merchandise Excellence: Best
Retail Visual Merchandise Display category. Winners
will be officially announced and the awarding will be in
the The Venetians, Las Vegas in March 2024.
“The year 2023 is a remarkable year for Enchanted Kingdom, as we recover from the impact of
the recent pandemic. We are looking forward to a more
magical 2024 as we continue to deliver world-class leisure and entertainment to all Filipinos. As our Anniversary slogan goes, “Be the Magic… Be Enchanted!” Dr.
Mamon said.
