From left: Chinabank Chief Finance Officer Patrick Cheng, President & CEO Romy Uyan, Michelle Dee,
Sparkle GMA Artist Center Vice President Joy Romina Marcelo, and Miss Universe Philippines
Creative Director Jonas Gafud
Chinabank has
signed up its first ever
brand ambassador, the
reigning Miss Universe
Philippines Michelle Marquez Dee. The collaboration was formalized on
February 14, 2024 at the
Chinabank head office in
Makati City.
The beauty
queen, actress, host, athlete, and model is a fitting
and inspiring representative for Chinabank. Michelle, who has won the
hearts and minds of Filipinos and the world with
her charisma, authenticity,
and sense of purpose, is
redefining contemporary
Filipino culture on a global
stage. Her lifelong autism
acceptance and inclusivity
advocacy has led her to a
degree in BS Psychology
and to use her platform
and her work with the Autism Society of the Philippines to create awareness about the condition.
With Michelle on board,
Chinabank is strengthening its brand presence
and building a profound
connection with the new
generation of dynamic and
forward-thinking banking
customers.
“This engagement with Michelle Dee
signifies the beginning
of many things to come.
For us, Michelle is family. But beyond her obvious lineage to the bank’s
co-founders, we firmly believe that Michelle has the
qualities to aptly represent
a bank with a storied history and an unwavering
commitment to building an
inclusive and sustainable
future for every Filipino,”
Chinabank President &
CEO Romeo D. Uyan Jr.
said during the contract
signing.
Michelle expressed her happiness
and excitement for her
new role, noting that
she and Chinabank are
a good fit as they share
the same high regard for
building trust, making an
impact, and bringing about
change.
“Chinabank isn’t
just any bank, it’s been a
beacon of trust and resilience for over a century.
Now that’s a lot of years
of making a difference in
people’s lives and making
dreams come true, but it’s
also the spirit of making a
difference that really resonates with every Filipino
heart,” she said. “I would
like to keep it real. I’m
here to share my stories
and the incredible work
Chinabank does… I can’t
wait to make memories
and make such ground
breaking opportunities for
everyone around us as
well.”
C h i n a b a n k
founder Dee C. Chuan
was Michelle Dee’s paternal grand-uncle. Her
grandfather was former
Chinabank Chairman Dee
K. Chiong whose leadership shaped the bank
into prominence. He also
led the bank’s early foray
into computer technology,
becoming the first bank in
Southeast Asia to process
deposit accounts online.
Chinabank is
the fourth largest private
universal bank in the Philippines. The bank is set
to launch an advertising
campaign featuring Michelle as it continues to
innovate and improve its
products and services with
a keen focus on its customers.
