The Department
of Trade and Industry
(DTI) in Quezon conducted the Assessment,
Consultation, and Triage
(A.C.T.) for Food MSMEs
last May 30-31, 2023, as
part of the implementation
of the OTOP Philippines
Program.
The ACT Session
is the first step of the program, wherein a team of
experts gives a diagnostic
evaluation of the various
products in order to determine the assistance or intervention needed. It was
followed by one-on-one
consultations with the experts, who provided their
recommendations and inputs for the improvement
of packaging and labeling
for OTOP NG MSMEs.
An individualized MSME
Strategy and Action Plan,
which contains the deliverables, action items, assignments, timelines, task
owners, and resource allocation, was also identified.
For the two-day
activity, fifteen (15) identified ONG MSMEs along
with the key decision makers were able to gain basic information on product
standardization with the
help of the commissioned
food expert, Engr. Menadro B. Ortego. He also provided assessments and
recommendations for the
improvement of products
in terms of proper production processes. Artministree Advertising Agency
provided brand and marketing insights, prototype
directions, and product
development instructions.
This activity is the foundation for the creation of new
label and packaging designs to be provided under
the product development
assistance of the OTOP
Next Gen Program.
