Light of the Party.
Homegrown star turned
global pop icon Sandara
Park finds her way back to
the Philippines to partner
with the country’s leading
low-calorie beer, San Mig
Light. Sandara reveals that
the collaboration could not
have come at a better time
and reveals that it feels
like “finally meeting my
long-lost family.”
“I’m really grateful to have such wonderful
experience. It’s like being
embraced by lightness and fun, just like the brand and
just like me,” Sandara shares.
Sandara’s career started in the Philippines
when she appeared in the pilot season of the reality-based talent search Star Circle Quest where she
finished as a runner up in the competition. She rose to
fame soon after, starring in
multiple box-office movies
and producing a platinum
selling album.
In 2007, Sandara
moved back to her home
country of South Korea
where she later joined the
K-pop girl group 2NE1
which produced chart-topping hits such as “I Am The
Best”, “Fire”, and “Come
Back Home”. The group
was pivotal in bringing the
music industry from South
Korea to the world stage
becoming one of the leading figures of the Korean
Wave.
During this time,
Sandara admits missing a
lot of the things that comforted her during her stay
in the Philippines, one of
them is her favorite San
Mig Light. “Parati kong
hinahanap ang San Mig
Light every time I go back
Sandara… From Page 11
to the Philippines,” she
recalls. “I really missed it,
like all the time. San Mig
Light is my favorite because its light, fun, and
it gives off an easy vibe.
Perfect for me!”
Being San Mig
Light’s newest brand ambassador comes at a fitting time for the artist as
she embarks on her first
solo music endeavor in
six years with the recent
release of her self-titled
mini-album “Sandara
Park”.
Similar to the
brand, Sandara believes
that staying positive and
worry-free is essential in
her line of work. She reveals that keeping a light
vibe and a bright personality are some of the things
that she purposely maintains as an artist and celebrity. PR