San Pablo City, Laguna — In celebration of the San Pablo Coconut Festival, the Department of Trade and Industry (DTI) Laguna, in partnership with the City Government of San Pablo, the Association of Laguna Food Processors (ALAFOP), and SM City San Pablo, organized a trade fair for micro, small, and medium enterprises (MSMEs) from January 14 to 20. The event aimed to support local enterprises and promote entrepreneurship in the province.
The ribbon-cutting ceremony was attended by Mr. Christian Ted O. Tungohan, Provincial Director of DTI Laguna; Atty. Joseph Marnic V. De Mesa, City Administrator of LGU San Pablo; Mr. Jerry Urriquia, President of ALAFOP; Ms. Leonie Reyes, Board Director of ALAFOP; and Ms. Edesa Sibug, Mall Manager of SM City San Pablo, along with other guests and participants. Their presence highlighted the collaborative efforts of public and private partners in promoting local businesses.
Featuring 11 MSME exhibitors, the trade fair was held under the mall’s SM4SMEs Community Bazaar program. The activity provided participating enterprises with an opportunity to showcase their products, engage with consumers, and strengthen their market presence in a high-traffic commercial venue.
This initiative is part of ongoing efforts to promote local entrepreneurship and enterprise development alongside the city’s festive celebration. In line with its mandate to support MSMEs, DTI Laguna continues to facilitate market access and provide marketing opportunities that help enterprises grow, become competitive, and reach wider markets.
Through this collaborative undertaking, partner institutions reaffirmed their shared commitment to strengthening the MSME sector by fostering partnerships and offering platforms that contribute to inclusive economic growth in Laguna.
