Alaminos, Laguna — The Department of Trade and Industry – Laguna Provincial Office (DTI-Laguna) continues to support Laguna homegrown micro, small, and medium enterprises (MSMEs) during the Anilag 2023: Ani ng Laguna Festival.
A number of best products from the clients assisted by DTI-Laguna were displayed and information materials for wider market reach were disseminated. More so, business information and advocacy services were provided to walk-in potential and existing clients during the Anilag Festival. Business registration, product development, and entrepreneurial programs were some of the inquiries addressed at DTI-Laguna booth.
In addition to this, the participation of DTI-Laguna in the Anilag Festival became an avenue for market linkage with potential partners in promoting businesses and empowering consumers. The event was productive and informative, with a positive ambience, providing the MSMEs who sought consultancy and advocacy with the assurance of support from the programs and services offered to them by the Department.
Product display was just one of the highlights of the festival. Anilag Festival is a week-long festival in the province of Laguna, which literally means “harvest of Laguna.” It features not only a glimpse of Laguna’s wonders but also an experience of the unique blend of cultural, historical and religious celebrations of each of its 24 municipalities and 6 cities as well.
Since 2004, Anilag Festival has been dubbed as the “mother of all festivals” in Laguna. It became an attraction for tourists not only from Laguna but also from nearby provinces. When the pandemic happened in 2020, the conduct of Anilag Festival became restricted and in accordance to the required health protocols and was suspended for 2 years.
As the economy and tourism bounce back after a tough 2-year battle, the Provincial Government of Laguna prepares for Anilag 2023 and sees the Festival as a means to strengthen again the tourism industry and Laguna MSMEs. The festival will run from March 11 to March 18, 2023, at the Festival Grounds, Provincial Capitol Compound, Santa Cruz, Laguna. (VVAHurtada and IMFlores, DTI-Laguna).
