Metro Pacific Tollways South (MPT
South), the concessionaire for the Cavite-Laguna
Expressway (CALAX) and
Manila-Cavite Expressway (CAVITEX), once
again takes the spotlight,
securing two of the country’s prestigious recognitions in the realm of Public
Relations and Communications—the Anvil and
Quill Awards.
During the 20th
Philippine Quill Awarding
Ceremony on January
23, 2024, held at Marriott
Grand Ballroom, Pasay
City, MPT South’s 2022
Calendar titled ‘Homegrown Heroes’ earned the
Quill Award of Merit. This
corporate calendar showcased the heroism of both
internal employees and
external individuals during
the pandemic.
In addition, MPT
South secured the Silver
Anvil for its viral ‘#Eggstrasafe’ road safety digital campaign, under the
category of PR Program
-Best Use of Social Media, during the 59th Anvil
Awards Gabi ng Parangal on January 31, 2024,
hosted at the same venue.
The campaign strategically addressed overspeeding violations, a significant
contributor to road-related fatalities and injuries.
Another Silver Anvil was
awarded to the toll road
company for its 2023 Calendar titled “Better Ways”
under the PR Tools- Publication. This visual and
informative journey celebrates the company’s
unwavering commitment
to sustainability, emphasizing People, Planet, and
Progress.
Mr. Raul L. Ignacio, President and
General Manager of MPT
South, expressed his
pride in these accomplishments, stating, “We
are immensely proud of
the achievements of our
communication programs,
a testament to our dedication to excellence. It reinforces our commitment to
being more than just toll
roads; we are here for the
people—our motorists, for
the planet, and, of course,
for progress. This recognition inspires us to continually elevate our campaigns
for the greater good.”
In 2023, the International
Association of Business
Communication (IABC)
received 815 entries for
the Quill Award, while the
Public Relations Society
of the Philippines (PRSP)
received XXX entries for
Anvil.
Over the years,
MPT South has earned
several Anvil Awards, including a Silver Anvil for
Drayberks (2019), a social advocacy promoting
road safety; Silver Anvil
for Sights of South (2020),
a corporate calendar promoting tourism in MPT
South’s toll road network;
Silver Anvil for the Silang
East Interchange Opening
PR Campaign (2021); and
Silver Anvil for the Bayani
Ka Activity Book (2022),
a road safety comic-inspired book. Notably, for
2023, Silver Anvils for the Eggstrasafe and the Better Ways 2023 Calendar.
In the Quill Awards, MPT
South earned the Award
of Merit for Drayberks
(2022), a hybrid road safety education campaign;
Award of Excellence for
Biyaheng South (2022), a
digital tourism marketing
campaign; and Award of
Merit for the 2022 Calendar titled ‘Homegrown Heroes’.
MPT South is a
subsidiary of Metro Pacific Tollways Corporation
(MPTC), the infrastructure arm of Metro Pacific
Investments Corporation
(MPIC). Aside from the
CALAX and CAVITEX network of toll roads, MPTC’s
domestic portfolio includes
the concessions for the
North Luzon Expressway
(NLEX), the NLEX Connector Road, the SubicClark-Tarlac Expressway
(SCTEX) and the Cebu-Cordova Link Expressway (CCLEX) in Cebu.
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