Victoria, Laguna โ Sales promotion is
a marketing activity that
is designed to increase
sales, encourage customer loyalty, or generate
brand awareness. It usually involves offering a discount or some other types
of incentive for customers
to buy a product or engage
with a brand.
In 2023, the Department of Trade and
Industry (DTI) โ Laguna
Provincial Office processed 280 sales promo
applications and attended
to witness 58 promotional
campaigns for retail and
service establishments in
the province.
The sales promotion service of the agency
regulates the conduct of
promotional campaign
through the issuance of
permit on promotional
campaigns/activities that
has the following elements: (1) it has the promotion of a brand, product, or service with the end
view of increasing sales,
goodwill, or patronage of
a product/service; (2) it
entices participation for a
promise of gain, chances
of winning, and the likes;
(3) it is conducted for a limited period of time (maximum period is 1 year); (4)
it is published/announced
using mass media and
other widespread means
of communication; and (5)
the target participants are
consumers (consumer as
a natural person).
Sales promotion
permits are issued by the
DTI to activities featuring
(1) discounts, (2) premi
um, (3) raffle, (4) games, (5) contest, (6) redemption, (7)
beauty contest, and (8) home solicitation.
Through this service, the DTI assures the public that all sales promotion activities are compliant to the
mandates, rules, and regulation under the Republic Act
No. 7394, otherwise known as the Consumer Act of the
Philippines.
For inquiries and information regarding sales
promotion permit application, please call 0917 500
4317 or email at r04a.laguna@dti.gov.ph. (TFTawingan,
DTI-Laguna)