Cebu Pacific (CEB), in partnership with UNICEF Change for Good, have raised over PHP 10 million in 2022, thanks to the generosity of its passengers and the support of its employees. The donation will help save more children’s lives and improve the situation of children in need. CEB has been a proud partner of UNICEF Change for Good since 2016, with the goal of raising funds through the collection of spare change from passengers. CEB is the first and only airline in the Philippines to partner with UNICEF for the Change for Good initiative. Since the start of the partnership, the Philippines’ largest carrier has raised more than PHP 79 million to help children in the Philippines survive and thrive in their first 1,000 days of life. Over the years, the program has expanded to provide essential services in the areas, water, sanitation, hygiene, education, child protection, especially in emergencies and humanitarian response. During the pandemic when operational flights were stopped, CEB and UNICEF quickly adapted by shifting the Change for Good program online, allowing the public to donate safely through the website. Whether the cash were collected by cabin crew in a bag, or online, all funds were pooled to support lifesaving programs for children. The partnership continues to uplift and reach thousands of vulnerable children and families, giving them access to essential services and lifesaving support.
